Making the world a better place is a trendy thing to do these days. Social consciousness and responsibility are more important to your average American than ever before. And your average consumer is much more aware of – and jaded by – the traditional approach to advertising. So why not adopt a marketing strategy for…
Don’t waste your time chasing butterflies. Mend your garden and the butterflies will come. -MARIO QUINTANA Born in 1906, Mário de Miranda Quintana was a Brazilian writer and translator who became known as the poet of “simple things.” Long before technology and the internet revolutionized the world, Mário was aware of a simple truth: Butterflies/Nature/People will…
Some people don’t love it, but all of the forms of marketing we promote most at Karma PR involve earning the publicity you receive. That’s the whole point though. Modern consumers see through traditional marketing campaigns, so they recognize when your business isn’t offering them any real value. That also means they’ll notice when a company steps…
So many companies make the same fatal flaw on social media. They think of themselves as a business instead of a human, and start doing what they think businesses do. But wouldn’t thinking like a human give you a better idea of what other humans want to see? People aren’t going to willingly subscribe to…
Ad avoidance is higher than it’s ever been. People abandon videos with preroll ads, mute or change the channel during commercial breaks, and even pay for ad blockers and “ad-free experiences.” You can understand why when you find out that the average person sees 5,000-10,000 advertisements every single day. People are buried in ads. Is…
Marketing is all about understanding your customer. We believe today’s consumer is intelligent and wants to be educated when deciding between products and services. You earn their business based on merit, not sales gimmicks. Instead of trying to tell people that they want to buy what you’re selling, listen to them. What do your customers…
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